How To Tap Into Stronger Creative Optimization
80% of your efforts will come from 20% of your efforts. Are you doing what it takes to get the most out of your creative assets? Read on as Liniad shares some critical pointers.
80% of your efforts will come from 20% of your efforts. Are you doing what it takes to get the most out of your creative assets? Read on as Liniad shares some critical pointers.
Facebook ads can prove one of the most difficult challenges to crack. Time and again we see brands come to market with what they see as ‘killer ads’ … only to see them fail miserably. Read on as Liniad shares its top tips to creating winning Facebook ads.
Once upon a time, brand and performance strategies were two separate entities that did not overlap, yet now as we are moving swiftly into a post IDFA world, this is no longer the case. Read on as Liniad shares how to attain the perfect brand/ performance marketing balance.
2020 saw COVID shake up the app ecosystem like never before. Rather than run from it we must take lessons - here Liniad offers 3 lessons learnt from the chaos of COVID.
As campaigns are inching towards total automation, creatives remain the one campaign element that will stay in the hands of the app advertiser. Read on and learn how to leverage creatives to push your campaigns past the competition.
Creative testing is a long and winding road with many hurdles. Read on as Liniad delves into some top tips needed to access that creative combination sweet spot for winning ads.
While 2020’s COVID reality has disrupted many industries and indeed the world at large the mobile app world surges forward, but is this trend here to stay? Read on to explore.
IDFA is going, and advertisers are entering a new phase of in-app advertising, one where privacy rules, and users have more power over their data. In IDFA’s place comes SKAdNetwork, which will provide a more privacy-safe ad measurement and attribution method. Now’s the time to understand what that means, and how you can transition to...
A great game deserves a strong marketing campaign. The key is creating visuals that draw your audience to your games, catching the eye, and more, drawing them in. We share some of our top tips for engaging creatives that bring results.
What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere - but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.