80% of your efforts will come from 20% of your efforts. Are you doing what it takes to get the most out of your creative assets? Read on as Liniad shares some critical pointers.
Facebook ads can prove one of the most difficult challenges to crack. Time and again we see brands come to market with what they see as ‘killer ads’ … only to see them fail miserably. Read on as Liniad shares its top tips to creating winning Facebook ads.
Once upon a time, brand and performance strategies were two separate entities that did not overlap, yet now as we are moving swiftly into a post IDFA world, this is no longer the case. Read on as Liniad shares how to attain the perfect brand/ performance marketing balance.
IDFA is going, and advertisers are entering a new phase of in-app advertising, one where privacy rules, and users have more power over their data. In IDFA’s place comes SKAdNetwork, which will provide a more privacy-safe ad measurement and attribution method. Now’s the time to understand what that means, and how you can transition...
What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere - but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.