The de facto elimination of the Identifier for Advertisers (IDFA) is sending shockwaves through the app marketing world - but all is not lost. Read on as Liniad explains what’s going on and why you should not panic.
Apple’s iOS 14 privacy updates are proving a wild ride, but what does it mean for Facebook app advertising? Read on with Liniad as we take a closer look.
A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.