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What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere - but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.
The world of Facebook ads is both exciting and challenging at the same time. Finding the right ad creatives for optimized performance is… not so simple. Read on as we break down for you our winning tips for optimized ad creatives.
Liniad based it’s initial trailers on key features that have proven themselves time & time again in the strategy/RPG domain. The trailer was launched on all of Facebook platforms in August 2019 and quickly caught the attention of users.
Let’s face it, the UA campaign landscape is not straight forward- trying to hit that sweet spot when scaling can be tricky. Read on as we present our top 4 tips to effectively scale app campaigns with (relative) ease based on lessons learned!
Independent Tel Aviv based mobile games developer Wizits worked with Liniad in the early stages of its casual game: Lucky Buddies. The main objective was to drive high retention users to the game, increasing the number of users that achieve day 3 retention.
Whaleapp’s main goal was to increase ROAS for the Resort Hotel: Bay Story game app. Furthermore, Whaleapp looked to stabilize its budget allocation across different sources to allow growth in overall marketing activity.
Huuuge Games’ main goal was to increase ROAS performance for 7 days since the user installs. Liniad looked to improve user acquisition performance by optimizing its video with A\B testing for different creative factors.
Liniad identified Instagram performance was trending and looked to capitalize on its potential, deriving more revenue from that source by customizing top-performing Facebook creatives into Instagram creatives.
