Why UA Teams NEED a Third Party
Ever wondered how the big boys manage to dominate when it comes to app marketing? They bring in creative and UA specialists. Read on for more information on why you should, too.
18Apr
18Apr
How to Use Creatives to BOOM in a Post-IDFA World
IDFA is on the way out, but our UA strategies don't have to be. Read on as we delve into why creative testing is key to thrive in this new IDFA free era.
18Apr
The Importance of Creative Data
Now more than ever we need to blur the barrier between UA and Creative and start using creative data points to unlock ad success. Read on as Liniad explains why.
18Apr
Build The Perfect Facebook Ad Audience
To bring in the Facebook coin, it is necessary to build the perfect target audience. Read on as we explain how to build a viable Facebook audience while hopefully lowering costs.
13Apr
How to prepare for a limited IDFA mobile world?
The de facto elimination of the Identifier for Advertisers (IDFA) is sending shockwaves through the app marketing world - but all is not lost. Read on as Liniad explains what’s going on and why you should not panic.
13Apr
Facebook’s Updated iOS Ad Guidance: Points To Note
Apple’s iOS 14 privacy updates are proving a wild ride, but what does it mean for Facebook app advertising? Read on with Liniad as we take a closer look.
13Apr
Understanding & Dealing With Creative Fatigue
Those winning ad creatives won't last forever. Explore creative fatigue with Liniad - how to tackle it and how to optimize with it rather than against it.
13Apr
Apple Vs Facebook: The Story So Far
Apple Vs Facebook, Facebook Vs Apple. The mud slinging continues, but what is the actual impact of the current privacy switch? Read on as Liniad takes a closer look.
18Mar
Whaleapp – Hidden Hotel
Whaleapp’s mission was to attract high-value users, encourage them to install and make more in-app purchases in their leading game “Hidden Hotel: Miami Mystery”.
17Feb
Why Creatives Should Remain Key In The Face of Automation
A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.