A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.
Snapchat’s latest Spotlight feature is a dead ringer for TikTok… but has it got what it takes to take the crown? Read on as we explore both platforms and decide.
Liniad based it’s initial trailers on key features that have proven themselves time & time again in the strategy/RPG domain. The trailer was launched on all of Facebook platforms in August 2019 and quickly caught the attention of users.
Independent Tel Aviv based mobile games developer Wizits worked with Liniad in the early stages of its casual game: Lucky Buddies. The main objective was to drive high retention users to the game, increasing the number of users that achieve day 3 retention.
Whaleapp’s main goal was to increase ROAS for the Resort Hotel: Bay Story game app. Furthermore, Whaleapp looked to stabilize its budget allocation across different sources to allow growth in overall marketing activity.
Huuuge Games’ main goal was to increase ROAS performance for 7 days since the user installs. Liniad looked to improve user acquisition performance by optimizing its video with A\B testing for different creative factors.
Liniad identified Instagram performance was trending and looked to capitalize on its potential, deriving more revenue from that source by customizing top-performing Facebook creatives into Instagram creatives.
