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iOS 14 and IFDA – Privacy Wins Out

Tagscase-study Facebook Murka Social Casino User Acquisition Back in June at WWDC 2020, Apple announced their new operating system iOS 14. Buried a long way down in the announcements of bright and shiny new features came the announcement that put dread into the heart of every mobile advertiser around the world: “User Privacy. On iOS 14, apps will be...

How to make your creatives more engaging

case-study Facebook Murka Social Casino User Acquisition Your game is ready for release, and it looks great. Now you need to find ways to attract users to download and play it, so you are planning your marketing campaigns. With games as with anything else, it’s all about the visuals you provide, so how can you create your best,...

Will TIKTOK be banned in the US

What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere - but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.

Banditos – Five Heroes

Liniad based it’s initial trailers on key features that have proven themselves time & time again in the strategy/RPG domain. The trailer was launched on all of Facebook platforms in August 2019 and quickly caught the attention of users.

Wizits – Lucky Buddies

Independent Tel Aviv based mobile games developer Wizits worked with Liniad in the early stages of its casual game: Lucky Buddies. The main objective was to drive high retention users to the game, increasing the number of users that achieve day 3 retention.

Whaleapp – Resort Hotel

Whaleapp’s main goal was to increase ROAS for the Resort Hotel: Bay Story game app. Furthermore, Whaleapp looked to stabilize its budget allocation across different sources to allow growth in overall marketing activity.