The de facto elimination of the Identifier for Advertisers (IDFA) is sending shockwaves through the app marketing world - but all is not lost. Read on as Liniad explains what’s going on and why you should not panic.
Apple’s iOS 14 privacy updates are proving a wild ride, but what does it mean for Facebook app advertising? Read on with Liniad as we take a closer look.
Those winning ad creatives won't last forever. Explore creative fatigue with Liniad - how to tackle it and how to optimize with it rather than against it.
Apple Vs Facebook, Facebook Vs Apple. The mud slinging continues, but what is the actual impact of the current privacy switch? Read on as Liniad takes a closer look.
Whaleapp’s mission was to attract high-value users, encourage them to install and make more in-app purchases in their leading game “Hidden Hotel: Miami Mystery”.
A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.
Snapchat’s latest Spotlight feature is a dead ringer for TikTok… but has it got what it takes to take the crown? Read on as we explore both platforms and decide.
Liniad based it’s initial trailers on key features that have proven themselves time & time again in the strategy/RPG domain. The trailer was launched on all of Facebook platforms in August 2019 and quickly caught the attention of users.
Independent Tel Aviv based mobile games developer Wizits worked with Liniad in the early stages of its casual game: Lucky Buddies. The main objective was to drive high retention users to the game, increasing the number of users that achieve day 3 retention.
Whaleapp’s main goal was to increase ROAS for the Resort Hotel: Bay Story game app. Furthermore, Whaleapp looked to stabilize its budget allocation across different sources to allow growth in overall marketing activity.
