Why UA Teams NEED a Third Party

Ever wondered how the big boys manage to dominate when it comes to app marketing? They bring in creative and UA specialists. Read on for more information on why you should, too.

How to Use Creatives to BOOM in a Post-IDFA World

IDFA is on the way out, but our UA strategies don’t have to be. Read on as we delve into why creative testing is key to thrive in this new IDFA free era.

The Importance of Creative Data

Now more than ever we need to blur the barrier between UA and Creative and start using creative data points to unlock ad success. Read on as Liniad explains why.

Build The Perfect Facebook Ad Audience

To bring in the Facebook coin, it is necessary to build the perfect target audience. Read on as we explain how to build a viable Facebook audience while hopefully lowering costs.

How to prepare for a limited IDFA mobile world?

The de facto elimination of the Identifier for Advertisers (IDFA) is sending shockwaves through the app marketing world – but all is not lost. Read on as Liniad explains what’s going on and why you should not panic.

Facebook’s Updated iOS Ad Guidance: Points To Note

Apple’s iOS 14 privacy updates are proving a wild ride, but what does it mean for Facebook app advertising? Read on with Liniad as we take a closer look.

Understanding & Dealing With Creative Fatigue

Those winning ad creatives won’t last forever. Explore creative fatigue with Liniad – how to tackle it and how to optimize with it rather than against it.

Apple Vs Facebook: The Story So Far

Apple Vs Facebook, Facebook Vs Apple. The mud slinging continues, but what is the actual impact of the current privacy switch? Read on as Liniad takes a closer look.

Why Creatives Should Remain Key In The Face of Automation

A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.

Is Spotlight REALLY a Competitor for TikTok

Snapchat’s latest Spotlight feature is a dead ringer for TikTok… but has it got what it takes to take the crown? Read on as we explore both platforms and decide.

Our 2021 Predictions for Mobile Marketing

If 2021 continues on from 2020’s rollercoaster ride, then it promises to be one heck of an interesting year; read on as Liniad predicts trends for the upcoming ‘new normal’ era of mobile marketing.

4 Top Tips To Measure Mobile ROI

It’s safe to say that ROI is THE key metric that launches your entire campaign strategy. Read on as Liniad offers you four top tips for measuring this metric – for best possible performance.

Test Creatives Like a Pro

Creative testing is a long and winding road with many hurdles. Read on as Liniad delves into some top tips needed to access that creative combination sweet spot for winning ads.

Are There UA Rules for the New COVID Reality?

While 2020’s COVID reality has disrupted many industries and indeed the world at large the mobile app world surges forward, but is this trend here to stay? Read on to explore.

iOS 14 and IFDA – Privacy Wins Out

IDFA is going, and advertisers are entering a new phase of in-app advertising, one where privacy rules, and users have more power over their data. In IDFA’s place comes SKAdNetwork, which will provide a more privacy-safe ad measurement and attribution method. Now’s the time to understand what that means, and how you can transition to the new world order.

How to make your creatives more engaging

A great game deserves a strong marketing campaign. The key is creating visuals that draw your audience to your games, catching the eye, and more, drawing them in. We share some of our top tips for engaging creatives that bring results.

Will TIKTOK be banned in the US

What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere – but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.

How to Optimize Your Ad Creatives For Facebook

The world of Facebook ads is both exciting and challenging at the same time. Finding the right ad creatives for optimized performance is… not so simple. Read on as we break down for you our winning tips for optimized ad creatives.

How to Scale Your UA Activity

Let’s face it, the UA campaign landscape is not straight forward- trying to hit that sweet spot when scaling can be tricky. Read on as we present our top 4 tips to effectively scale app campaigns with (relative) ease based on lessons learned!

Why UA Teams NEED a Third Party

Ever wondered how the big boys manage to dominate when it comes to app marketing? They bring in creative and UA specialists. Read on for more information on why you should, too.

How to Use Creatives to BOOM in a Post-IDFA World

IDFA is on the way out, but our UA strategies don’t have to be. Read on as we delve into why creative testing is key to thrive in this new IDFA free era.

The Importance of Creative Data

Now more than ever we need to blur the barrier between UA and Creative and start using creative data points to unlock ad success. Read on as Liniad explains why.

Build The Perfect Facebook Ad Audience

To bring in the Facebook coin, it is necessary to build the perfect target audience. Read on as we explain how to build a viable Facebook audience while hopefully lowering costs.

How to prepare for a limited IDFA mobile world?

The de facto elimination of the Identifier for Advertisers (IDFA) is sending shockwaves through the app marketing world – but all is not lost. Read on as Liniad explains what’s going on and why you should not panic.

Facebook’s Updated iOS Ad Guidance: Points To Note

Apple’s iOS 14 privacy updates are proving a wild ride, but what does it mean for Facebook app advertising? Read on with Liniad as we take a closer look.

Understanding & Dealing With Creative Fatigue

Those winning ad creatives won’t last forever. Explore creative fatigue with Liniad – how to tackle it and how to optimize with it rather than against it.

Apple Vs Facebook: The Story So Far

Apple Vs Facebook, Facebook Vs Apple. The mud slinging continues, but what is the actual impact of the current privacy switch? Read on as Liniad takes a closer look.

Why Creatives Should Remain Key In The Face of Automation

A creative-centric approach is needed now more than ever as campaigns become more and more automated by AI. Read on as Liniad explores some important tips to keep Creatives at the top of the pile.

Is Spotlight REALLY a Competitor for TikTok

Snapchat’s latest Spotlight feature is a dead ringer for TikTok… but has it got what it takes to take the crown? Read on as we explore both platforms and decide.

Our 2021 Predictions for Mobile Marketing

If 2021 continues on from 2020’s rollercoaster ride, then it promises to be one heck of an interesting year; read on as Liniad predicts trends for the upcoming ‘new normal’ era of mobile marketing.

4 Top Tips To Measure Mobile ROI

It’s safe to say that ROI is THE key metric that launches your entire campaign strategy. Read on as Liniad offers you four top tips for measuring this metric – for best possible performance.

Test Creatives Like a Pro

Creative testing is a long and winding road with many hurdles. Read on as Liniad delves into some top tips needed to access that creative combination sweet spot for winning ads.

Are There UA Rules for the New COVID Reality?

While 2020’s COVID reality has disrupted many industries and indeed the world at large the mobile app world surges forward, but is this trend here to stay? Read on to explore.

iOS 14 and IFDA – Privacy Wins Out

IDFA is going, and advertisers are entering a new phase of in-app advertising, one where privacy rules, and users have more power over their data. In IDFA’s place comes SKAdNetwork, which will provide a more privacy-safe ad measurement and attribution method. Now’s the time to understand what that means, and how you can transition to the new world order.

How to make your creatives more engaging

A great game deserves a strong marketing campaign. The key is creating visuals that draw your audience to your games, catching the eye, and more, drawing them in. We share some of our top tips for engaging creatives that bring results.

Will TIKTOK be banned in the US

What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere – but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.

How to Optimize Your Ad Creatives For Facebook

The world of Facebook ads is both exciting and challenging at the same time. Finding the right ad creatives for optimized performance is… not so simple. Read on as we break down for you our winning tips for optimized ad creatives.

How to Scale Your UA Activity

Let’s face it, the UA campaign landscape is not straight forward- trying to hit that sweet spot when scaling can be tricky. Read on as we present our top 4 tips to effectively scale app campaigns with (relative) ease based on lessons learned!