Are There UA Rules for the New COVID Reality?
While 2020’s COVID reality has disrupted many industries and indeed the world at large the mobile app world surges forward, but is this trend here to stay? Read on to explore.
18Jan
30Nov
iOS 14 and IFDA – Privacy Wins Out
IDFA is going, and advertisers are entering a new phase of in-app advertising, one where privacy rules, and users have more power over their data. In IDFA’s place comes SKAdNetwork, which will provide a more privacy-safe ad measurement and attribution method. Now’s the time to understand what that means, and how you can transition to...
30Nov
How to make your creatives more engaging
A great game deserves a strong marketing campaign. The key is creating visuals that draw your audience to your games, catching the eye, and more, drawing them in. We share some of our top tips for engaging creatives that bring results.
30Nov
Will TIKTOK be banned in the US
What exactly is going on with TikTok? With a ban looming for months and a start date delayed, the current election results might have shifted focus elsewhere - but all may not be safe. Read on as we explore the possibilities of a ban and how it affects the social landscape.
18Nov
How to Optimize Your Ad Creatives For Facebook
The world of Facebook ads is both exciting and challenging at the same time. Finding the right ad creatives for optimized performance is… not so simple. Read on as we break down for you our winning tips for optimized ad creatives.
01Oct
Banditos – Five Heroes
Liniad based it’s initial trailers on key features that have proven themselves time & time again in the strategy/RPG domain. The trailer was launched on all of Facebook platforms in August 2019 and quickly caught the attention of users.
14Sep
How to Scale Your UA Activity
Let’s face it, the UA campaign landscape is not straight forward- trying to hit that sweet spot when scaling can be tricky. Read on as we present our top 4 tips to effectively scale app campaigns with (relative) ease based on lessons learned!
21Apr
Wizits – Lucky Buddies
Independent Tel Aviv based mobile games developer Wizits worked with Liniad in the early stages of its casual game: Lucky Buddies. The main objective was to drive high retention users to the game, increasing the number of users that achieve day 3 retention.
21Apr
Whaleapp – Resort Hotel
Whaleapp’s main goal was to increase ROAS for the Resort Hotel: Bay Story game app. Furthermore, Whaleapp looked to stabilize its budget allocation across different sources to allow growth in overall marketing activity.
21Apr
Huuuge Games – Huuuge Casino
Huuuge Games’ main goal was to increase ROAS performance for 7 days since the user installs. Liniad looked to improve user acquisition performance by optimizing its video with A\B testing for different creative factors.