Driving High-Value Users with Playable Ads
Whaleapp’s mission was to attract high-value users, encourage them to install and make more in-app purchases in their leading game “Hidden Hotel: Miami Mystery”.
Whaleapp had run Facebook video ads via Liniad on different placements. When planning the next digital ad campaign, Liniad suggested showcasing the app’s attractiveness using playable ads. The advantage of the immersive playable ad format is that it allows potential players to preview a snippet of a mobile game, arising their interest in the game concept and boosting their intent to install and make in-app purchases.
Liniad built a creative that brought the engaging world of Hidden Hotel to life. In the animated playable, the viewers experience hidden objects scene that demonstrates the main part of the game & are requested to find 3 objects before time runs out.
The campaign significantly outperformed all other campaigns, with 52% higher ROAS. As users knew from the playable exactly what they should expect from the game, the depositor rate was as well significantly better – 136% higher than other campaigns, delivering high-value users with ARPPU higher in 245% than other campaigns.